Our cognitive system follows an evolutionary path when we try to solve tricky problems. Since most of our peers and also competitors use very similar cognitive material (i.e. knowledge, ideas and experiences) they will come up with similar solutions in most cases. To avoid the resulting redundancy of solutions we need to expand our problem space, rethink our assumptions and start by questioning the question. This talk shows you hands on how you do this.
- How can we approach problems so we don’t end up with the same ideas everybody else has?
- How can we structure our problem solving process so we don’t get stuck?
- How do we stay focused in the light of potentially limitless options and ideas?